PR and Communications: Connecting with your Local Audience



Looking for some practical advice and inspiration for your PR and Communications strategy?

An exciting new event from STP that will leave you feeling inspired to find your towns' USP, grab the headlines and make a cutting edge film. See below for full details and booking. 

 

1400 Networking and Coffee

1415 Welcome

Finding your USP and using it! Phil Prentice, STP

1445 Grab the Headlines

Victoria Masterson, The Herald

1515 Towns on Film

Jamie Smith, Enterprise Screen & John Hamilton, Largs Matters BID

1555 Case Study

Roddy Smith, Chief Executive, Essential Edinburgh

1610 Close

 

The Herald - Scotland's Towns Media Series

The Herald are great supporters of our towns.  STP and the Sunday Herald have partnered up again this year to raise the profile of Scotland's towns through a series of pullouts in the Sunday Herald paper. Check out the 2015 series here.  Meet Victoria on 23 March and get some top tips for spreading your towns news far and wide.

Enterprise Screen

Enterprise Screen helped STP to develop the celebratory film 'A Year in the life of Scotland's Towns' and worked closely with Largs Matters to deliver an effective advertising campaign using film. We are excited to welcome their expertise in advertising through film.

Enterprise Screen create high-impact video that will really help to establish and promote your brand: delivering your message. Using proven project management experience, broadcast industry production methods and our skilled, core staff to deliver professional and dynamic videos that focus on your ideas and your objectives

Largs Matters

Largs Matters delivered an extremely effective film advertising campaign to promote their town and a number of events.

Largs Matters' principal aim.... Is to create a more vibrant, viable and sustainable town centre for Largs. Largs Matters is using the Business Improvement District (BID) model to improve an area of Largs covered by the business community.

Essential Edinburgh

Essential Edinburgh do a lot to promote the city to ensure that Edinburgh city centre excels as a place to work, a place to do business, a place to shop and a place to visit. They do this through a very focussed marketing strategy and we think that they excel at reaching and connecting with their local audience.

 

This event is free for STP Members, who can RSVP below.

Tickets for non-members are £60, and can be purchased here.

WHEN

March 23, 2016 at 2pm - 4:30pm

WHERE

Architecture and Design Scotland, Bakehouse Close, 146 Canongate, Edinburgh EH8 8DD

CONTACT

Rebecca Mather · rebecca@scotlandstowns.org · +447833463352

WHEN
March 23, 2016 at 2pm - 4:30pm
WHERE
Architecture and Design Scotland, Edinburgh
       
Centre for Scottish Public Policy
c/o Digby Brown LLP
160 Causewayside
Causewayside House
Edinburgh EH9 1PR
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